S2E2 Cult Dynamics for Entrepreneurs: Fear, Reward, and the Business of Belief
Podcast | Posted On 30 September 2024 | Posted By AJ Roberts
What happens when genuine beliefs and good intentions transform into rigid control and manipulation? In this episode, Sarah Jenkins shares her unique experience growing up in a group that would later be recognized as a cult. But unlike the dark, harrowing stories you might expect, Sarah’s journey reveals a more complex reality—one where resilience, critical thinking, and a strong sense of self helped her see through the control.
From strict morning devotionals to enforced dress codes, Sarah uncovers the subtle psychological tactics cult leaders use to maintain authority and obedience. Yet, she also draws a fascinating contrast between fear-based control and the reward-driven systems, like those in Amway, that gave her a different perspective on motivation and loyalty.
As we dive deeper, we explore the powerful parallels between cult dynamics and business practices. How can structured routines shape personal and professional growth? What can entrepreneurs learn from the way cults build loyalty—and what ethical boundaries must never be crossed? Join us for a conversation that blends eye-opening personal stories with critical insights on leadership, motivation, and building strong communities with integrity.
"Cults are masterclasses in human behavior—whether it’s through fear or reward, they know how to shape loyalty. The same psychological principles can be found in business, and the question is: Are you using them ethically?"
Subscribe To The Podcast
Recent Episodes
26 July 2023
19 July 2023
12 July 2023
5 July 2023
28 June 2023
Genesis Digital LLC
4730 S. Fort Apache Rd. Suite 300
Las Vegas, NV 89147-7947
+1 (858) 869-9533
© Copyrights, Genesis Digital LLC. All Rights Reserved.